Emperor

Interviewee

Victoria Sugg, CEO

As a growth-focused CEO, Victoria’s role is to set the direction and create the conditions for Emperor to deliver sustainable, profitable growth.

Her focus is on driving revenue and contribution, strengthening Emperor’s sales engine and improving new business conversion, while personally leading and supporting some of our most important client and growth opportunities.

Emperor Executive Team

Valentine Ramousse, Sales Director

Emperor is a corporate creative communications agency that has worked for over three decades with listed businesses and large B2B organisations. With origins in corporate reporting (annual and sustainability) we sit at the heart of the markets we serve. We are connected in with the stock exchanges, trend setters and legislation makers and the network of other advisors that our clients inherently trust to shape how they communicate with their stakeholders.

We are the largest of our kind in the UK and work with some of the biggest and brightest businesses including BP, BT, British Land, Reckitt, Amazon and Standard Life and National Grid.

Name one fun fact about you, your agency, or market, that people might find interesting?

Our Dubai office was created when UK client, P&O Ferries, was bought by DP World. Our founder flew over to Dubai to talk to DP World, acquired them as a client and 8 years on we are in Dubai, Abu Dhabi and just last year opened an office in Riyadh.

What were your two greatest accomplishments of 2025/26?

Celebrating Emperor’s 30th year in business was an accomplishment in itself but also:

  1. New clients: Some great new contract wins over the Summer in Rentokil Initial, Paysafe, Severn Trent, Convatec Group, First Abu Dhabi Bank, Dubai Taxi Company.
  2. Record client retention across our business: We started the year with 49% revenue for the year booked in. This is led by our website support and hosting retainers and our annual report contracts.
  3. Award recognition: Corporate reporting is the backbone of our business. Just last month we picked up Gold in every sub category of the Corporate and Financial Awards for Best Report. This included: FTSE 100, Lloyds Banking group, FTSE250, Derwent London and AIM, Ten Lifestyle Group.

Name the best things about being an Indie! (Independent Agency)

Collaboration – being able and free to work with our clients’ advisor agencies, other specialists and now with our AMIN family!.

What do you wish clients could better understand to get the most out of their agency partner?

That the more access and information they give us the better we can be for them.

What does AMIN’s Mantra, “You’ve Got Allies”, mean to you in your own words?

Two things:

  1. That we are stronger together – we have a breath of regional and specialist partners to tap into wherever and whatever our clients need
  2. That we can be bespoke and local while also bringing the might and scale of an independent network – all agile and full energised to help one another

What inspires you most about the future?

Some of the most exciting client briefs.

Clients are navigating new issues every day and we are front and centre able to support them. Using their brand to educate, inspire and resonate with changing audiences’ needs across ever disparate channels.

  • Reporting & investor comms: Attracting global capital into listed businesses
  • Corporate websites: The changing digital ecosystem in a world of AI
  • Sustainability: Increasing standards and concept of resilience
  • Employee engagement: Attracting, retaining and motivating the workforce of today.

Would you rather be transported 500 years into the future or 500 years into the past, and why?

The future. There is nothing better than taking the wisdom and learnings of the past and applying to future challenges. Especially with talented partner ages all ready to solve the next big issue our businesses face. Nothing shows us that like AI!

Your Network Of Allies

With AMIN, you don’t have to go it alone. You can gain global and local insight, tap into extensive industry experience, find help on the ground in major markets across the globe and, crucially, stay up to date on emerging trends. You can even have an opportunity to gain new clients. All of this is within reach – quickly, seamlessly and efficiently.

Work with Global Impact

See and learn from the thinking and work that is driving client success across the globe. From the shelves to the climate, AMIN agencies are making a difference for each other and an impressive list of clients.