Interviewee
Sebastien Cassagnes
Rinaldi President & CEO
Sebastien Cassagnes is President at Rinaldi Communication Marketing, where he leads growth and innovation across the agency. With over 16 years of experience in business transformation and digital marketing, he has helped shape major initiatives at La Presse, Rogers Media, and Groupe V Média. He brings bold ideas to market with clarity, collaboration, and impact.
Describe your agency in 50 words.
Rinaldi is a Canadian independent agency that blends business strategy, creativity, and technology to help brands perform and resonate. With our brand-to-market fit™ approach and unique conversational intelligence capabilities, we don’t just build campaigns; we build momentum—for audiences, for clients, and for long-term brand traction.
Name one fun fact about you, your agency, or your market that people might find interesting.
Rinaldi evolves in the largest French-speaking market in North America. But don’t forget: over 40% of Montrealers are bilingual. So, every campaign here is a masterclass in cultural nuance—balancing “le français” and English while keeping both audiences feeling uniquely seen.
What were your two greatest accomplishments of 2024?
We expanded our unique partnership with Paperminds to pioneer conversational intelligence technology that uncovers actionable human insight, fast. Meanwhile, Maestro, our educational marketing unit, continued to expand, delivering outstanding value to a growing market with urgent and exciting needs.
Name the best things about being an indie (independent agency).
Independence gives us clarity and speed. We don’t stumble on big corporate policies—we act promptly. We partner like it’s our own brand on the line.
What do you wish clients better understood to get the most out of their agency partner?
Trust us with your context, not just your asks. We work best when we can see the full chessboard. That’s how we turn strategy into sustainable growth.
What does AMIN’s mantra, “You’ve Got Allies,” mean to you in your own words?
It means we’ve got a global team on speed dial. AMIN brings us closer to people who work like us: curious, committed, and always focused on what works.
What inspires you most as we move into 2023?
Depth over noise, strategic clarity, big ideas that last, and clients who are ready to build something that outlives the campaign cycle.
SBy highlighting the safety of Subaru vehicles and showcasing its sense of belonging to Quebec, Rinaldi engages a target audience passionate about sports and the outdoors through inspiring campaigns that place Quebec’s identity front and center.
Your Network Of Allies
With AMIN, you don’t have to go it alone. You can gain global and local insight, tap into extensive industry experience, find help on the ground in major markets across the globe and, crucially, stay up to date on emerging trends. You can even have an opportunity to gain new clients. All of this is within reach – quickly, seamlessly and efficiently.
