Planit
1414 Key Highway Suite 100
Baltimore, MD 21230
Planit is celebrating 30 years of transformative, innovative, and award-winning work. As an independent marketing and advertising agency, Planit has been a leading AMIN ally paving the way for a culture of collaboration. In this agency spotlight, Planit President and Co-Founder, Matt Doud discusses their 30 years in business.
Name one fun fact about you, your agency, or market, that people might find interesting?
Planit just celebrated our 30th anniversary!
Check out our celebration here!
What were your two greatest accomplishments of 2025?
Aside from Planit hosting the 2025 Pathways to Leadership Conference in our hometown of Baltimore, Maryland, my greatest accomplishment of the year was being recognized with a Lifetime Achievement Award from the American Advertising Federation of Baltimore (AAFB).
This honor celebrates individuals whose careers set the standard for leadership, creativity, and community engagement and acknowledges a profound and lasting impact on Baltimore’s advertising industry.
Name the best things about being an Indie! (Independent Agency)
There are several benefits (and a few challenges) to being an independent agency–flexibility, autonomy, speed, . . But above all, it gives us the freedom to be our true, authentic selves.
We only answer to ourselves. Sure, there’s no safety net. But there are also no guardrails either. So win or lose, our ideas, recommendations, and decisions are just that…ours. Be bold. Have a point of view. Own it.
What do you wish clients could better understand to get the most out of their agency partner?
We truly want to be an extension of your team. Sure, we strive to be respectfully disruptive, but your success is our success. So trust that if/when we might scare you to stretch outside of your comfort zone, it’s only because we want you to grow. We want to move the needle. We want you to be brave.
What does AMIN’s Mantra, “You’ve Got Allies”, mean to you in your own words?
Allies are the secret sauce. More than the output or the connections or even the financial benefits. It’s the peers that lift each of us up.
Like a special board of trusted confidants, expert resources, and wingmen in our corner, AMIN Allies help inform business decisions, gut-check policies and procedures, and support employee training and growth. All with little to no expectation.
What inspires you most into 2026?
With each new year, I try to reflect on this very question. And typically, my thinking goes back to Planit’s staff. I am surrounded by 90 of the smartest, most creative, most inspiring folks around. So I’m motivated to find more and better ways to continue this inspiration.
How do we collaborate more? How can I expose myself to their wisdom more? How can I facilitate their growth more? How can I share that inspiration more?
Would you rather be transported 500 years into the future or 500 years into the past, and why?
Although I’m doing all I can to try to be more present and in the moment, I’m intrigued by the notion of going back in time more than going into the future. I bring the advantage of knowing what I know from history books, lived experiences, and so on, so that makes it a bit less intimidating.
Plus, the idea of a slower, less automated, go..go..go lifestyle sounds like a refreshing change of pace. At least for a little while.
Want more from Planit? Check out their client work here!
Your Network Of Allies
With AMIN, you don’t have to go it alone. You can gain global and local insight, tap into extensive industry experience, find help on the ground in major markets across the globe and, crucially, stay up to date on emerging trends. You can even have an opportunity to gain new clients. All of this is within reach – quickly, seamlessly and efficiently.
