Gatesman Agency

Pittsburgh, PA

Interviewee

John Gatesman

Gatesman is a fully integrated agency operating under a single profit center, which gives us the speed, agility, and accountability to turn ideas into measurable results faster than most. With a true data-first approach, we help brands earn attention through seamless strategy-led creative, media, PR, social, and experiential work combining the capabilities of a big agency with the entrepreneurial mindset and responsiveness of an independent shop. This is all embodied in our Mantra “Prove You Were Here”.

Name one fun fact about you, your agency, or market, that people might find interesting?

Pittsburgh has reinvented itself multiple times from steel to healthcare, to robotics, to AI and being an innovation hub. That same spirit of reinvention is deeply embedded in Gatesman’s culture and creative approach. We are extremely entrepreneurial and are good at evolving and adapting quickly to win for our clients.

What were your two greatest accomplishments of 2025?

1. Launching our new positioning ‘Prove You Were Here’

2. Winning Ad Age Best Places to Work

Name the best things about being an Indie! (Independent Agency)

The freedom to move quickly, make bold decisions, and put people before process. Independence also allows us to build genuine partnerships with our clients without layers of bureaucracy getting in the way of great thinking.

What do you wish clients could better understand to get the most out of their agency partner?

It’s the same saying that the best work happens when agencies are treated like strategic business partners rather than vendors. Transparency, trust, and early collaboration almost always lead to stronger outcomes and more innovative ideas. And it’s true.

What does AMIN’s Mantra, “You’ve Got Allies”, mean to you in your own words?

It means that none of us has to go it alone. AMIN creates a community where agencies can share expertise, solve problems together, and help each other compete at a global level while still maintaining their independence.

What inspires you most into 2026?

The pace of change in communications, technology, and AI and the opportunities those changes create for independent agencies to innovate faster and more creatively than ever before.

Would you rather be transported 500 years into the future or 500 years into the past, and why?

Definitely 500 years into the future. Seeing how humanity, technology, communication, and creativity in our industry evolve and what challenges were solved along the way would be really fascinating.

Your Network Of Allies

With AMIN, you don’t have to go it alone. You can gain global and local insight, tap into extensive industry experience, find help on the ground in major markets across the globe and, crucially, stay up to date on emerging trends. You can even have an opportunity to gain new clients. All of this is within reach – quickly, seamlessly and efficiently.

Work with Global Impact

See and learn from the thinking and work that is driving client success across the globe. From the shelves to the climate, AMIN agencies are making a difference for each other and an impressive list of clients.