Name 1 fun fact about you, your agency, or market, that people might find interesting?

We developed our proprietary AI platform before LLMs was even in public beta. It’s called BaiS, and it’s not just a tool—it’s how we deliver predictive insight and strategic firepower to our clients. While others were experimenting with AI, we were already billing with it. Fun fact? Even our internal communication tools are so advanced that clients are asking to buy them.

What were your two greatest accomplishments of 2024/2025?

We repositioned ourselves as an AI-native consulting partner, not just a digital agency using AI. This shift reshaped how we pitch, how we work, and how clients perceive our strategic value.

We also significantly elevated the weight of strategic advisory in our offering, moving beyond operational services and opening up new verticals in tech, healthcare, and sustainability.

Name the best things about being an Indie! (Independent Agency)

Independence. Smartness. Ownership. Being independent means staying focused on what truly matters: our clients’ business. We believe in the power of data to drive decisions, growth, and impact—without distractions. No layers of bureaucracy. No diluted priorities. Just clarity, speed, and the freedom to act. We move with agility, not hierarchy. We act with ownership, not delegation. We grow with our clients, not just beside them.

What do you wish clients could better understand to get the most out of their agency partner?

The real value of a partnership doesn’t come from executing a brief—it comes from a shared commitment to business growth and they start with trust and transparency. When clients bring us in early, when the problem is still messy and the data incomplete, we can unlock value that’s not just tactical, but truly transformational. We want to be business advisors, not executors.

What does AMIN’s Mantra, “You’ve Got Allies”, mean to you in your own words?

It means we’re not alone in our ambition. It means we can dream bigger, scale faster, and raise our standards—because we have partners who challenge us, support us, and expand our perspective. AMIN isn’t just a network—it’s leverage.

What inspires you most as we move into 2025?

The opportunity to redefine the agency model. We’re driven by the chance to become strategic co-pilots, using human intelligence + AI to escape the execution trap and bring back true consultancy. AI won’t replace us—it’ll amplify our thinking, free our time, and sharpen our insight.

Would you rather be transported 500 years into the future or 500 years into the past, and why?

The future, no doubt. Because we’re already building it. And because 500 years ago, no one could’ve imagined a globally connected, AI-native, fiercely independent agency like us.