Interviewee
Stefan Jakobsson
Brave, CEO and Digital Strategist
Stefan Jakobsson is the founder and CEO of Brave Agency. With over 25 years of experience in the digital landscape, he brings a unique blend of tech-savvy, marketing expertise, and entrepreneurial spirit. Together with his teams, Brave Agency has seen steady growth since 2016.
Name 1 fun fact about you, your agency, or market, that people might find interesting?
You all know about Volvo and Spotify, but did you know that Bluetooth and T9 Text Input are Swedish inventions? According to international rankings, some of the world’s best beers come from Gothenburg, where we are located.
What were your two greatest accomplishments of 2023?
We became a HubSpot Gold Partner, a milestone after long and hard work. We also signed on with two clients, two of Sweden’s most prominent and well-known companies.
Name the best things about being an Indie! (Independent Agency)
Be free to do anything without cutting through red tape for every big or small decision.
What do you wish clients could better understand to get the most out of their agency partner?
They should see their agency partner as an investment instead of a cost. At the same time, they should understand how strategy and innovation, combined with a marketing plan, drive success because they work better together than individually.
What does AMIN’s Mantra, “You’ve Got Allies”, mean to you in your own words?
My first thought was the song “You’ve Got a Friend in Me” by Randy Newman (yes, the one from Toy Story). But I also thought about market insights, opportunities, knowledge sharing, and connecting with our new friends worldwide.
What inspires you most as we move into 2024?
Possibilities with AI and how it will change marketing services due to becoming more accessible than ever. Possibilities also present challenges in how clients buy marketing services and how we must adapt to these new changes. It will be an inspiring year. Something else that excites us is the possibility of networking with AMIN and how that can increase our growth since we can become more international through the network.
Would you rather be transported 500 years into the future OR 500 years into the past, and why?
500 years into the future. We need to see if hoverboards have become a thing.
Your Network Of Allies
With AMIN, you don’t have to go it alone. You can gain global and local insight, tap into extensive industry experience, find help on the ground in major markets across the globe and, crucially, stay up to date on emerging trends. You can even have an opportunity to gain new clients. All of this is within reach – quickly, seamlessly and efficiently.
