2026 Globey Awards: Meet the Judges

September 9, 2026

Great work deserves great judges. This year’s Globey Awards bring together an impressive lineup of creative, marketing and industry leaders from across the AMIN network and beyond, with each bringing a unique perspective, deep expertise and a sharp eye for the ideas that stand out. As the 2026 Globeys head to Mexico City, meet the people who will be reviewing this year’s entries, debating the details and helping determine which campaigns take home the coveted Globey.

Get to know this year’s judges and the experience they’re bringing to the table.

Reid Holmes | Founder/President | House of Holmes Idea Lab

About Me:

Reid Holmes has spent 30+ years helping brands earn attention instead of buying it. As an award-winning executive creative director at top U.S. agencies, he shaped advertising for Burger King, H&R Block, Toro, and Mayo Clinic, each growing significantly under his guidance. As the industry grew more complex, Reid moved upstream: from ad creation to strategic brand building, which is critical in the AI era. Today he helps senior leaders and business owners leverage the new tools that will help their business grow and their careers matter.

What I’m Looking For:

Big conceptual thinking backed by strategic rigor and execution that earns attention.

Rich Mullholland | Founder & Mischief Maker | Missing Link

About Me:

Former roadie. Reluctant adult. Relentless communicator. Rich Mulholland toured with Iron Maiden, then built a career helping leaders take the stage like they mean it. He’s spoken in over 50 countries on six continents, founded the presentation firm Missing Link and the AI agency Too Many Robots, and he has written four books, including his latest, Relentless Relevance. Today, he helps leaders become a threat to the future through bold and persuausive communication, When he’s not working, he’s probably rolling on the BJJ mat or rolling dice in a board game.

What I’m Looking For:

Communication with conviction.

Kristofer Hulten | CEO | Silverbullet Film | More Alliance

About Me:

Kristofer Hultén is an experienced producer and media and marketing professional with 30 years of experience in developing commercials, video content, and brand communication. Combines storytelling with strategic thinking to develop impactful communication concepts that drive business growth.

What I’m Looking For:

Strategic storytelling that leads to impactful and effective concepts.

Shinya Murayama | Creative Director | AIM B2B by Custom Media

About Me:

Shinya Murayama is the Creative Director at AIM B2B by Custom Media in Tokyo. With over 20 years of experience spanning visual design, art direction, and creative strategy, he specializes in cross-cultural brand communications and B2B marketing. An award-winning creative leader and jury member for The Drum Awards 2026, Shinya combines a meticulous eye for visual craft with deep APAC insights to help international and Japanese brands create meaningful impact.

What I’m Looking For:

I’m looking for work that bridges sharp strategic insight with bold, authentic storytelling—ideas that don’t just catch attention, but leave a lasting cultural and emotional impact.

Michelle Corbett | Creative Director | Stratitude

About Me:

I’m a conceptual creative at heart, and since starting my career in 2010, I’ve never stopped chasing big ideas. I love all things creative, from design and art direction to DIY projects. Over the years, I’ve helped shape work for some of South Africa’s most recognised brands, turning ideas into creative that connects. I’m happiest bouncing concepts around with a great team, challenging the expected and finding that beautifully simple idea that makes you think, “Why didn’t I think of that?”

What I’m Looking For:

Unexpected thinking with beautifully simple creative.

Tim Leake | Founder & Crusher of Soulcrushers | Let’s Lightbulb

About Me:

Tim specializes in high-stakes workshops with senior leaders — wielding creativity, innovation, and fun to help solve big challenges quickly, while ruthlessly focusing on results that stick. When the workshop has to be fizzle-proof, Tim’s the guy to call. He’s been using facilitation, creativity, and innovative thinking to help business drive revenue for over 30 years. He spent a decade as the Chief Marketing & Innovation Officer for the large indie agency RPA. He was a global innovation and transformation facilitator with Hyper Island. And the first half of his career was spent as a copywriter and Creative Director at agencies like TBWA/Chiat/Day and Saatchi & Saatchi.

What I’m Looking For:

I look for work that MATTERS. (Because so much advertising doesn’t.) My bar for work that matters is that it had a Cultural impact, an Emotional impact, a Behavioral impact, a Commercial impact, and a Cognitive impact (it’s unforgettable). It’s not easy to do all five, but that’s what makes things truly brilliant.

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