Our client, [solidcore] was rapidly expanding their business and they wanted to attract new members in order to sustain their expansion.
They asked us to develop and deliver a brand idea to not only increase active members and new visits, but also get current members to increase their weekly visits.
Our target audience were people who were already active and understood the connection between physical and mental fitness.
By focusing on that connection, we realized it’s not what you get out of [solidcore], it’s who you become. From there, the Greatness Within campaign was born.
The idea was that every second of the day is a chance for you to say yes and commit to yourself and by taking a solidcore class, you’re giving yourself 3000 seconds to just focus on you and unlock your greatness within.
The campaign came to life in emails, social posts, and videos.
We also introduced the Greatness Within Challenge and a grand prize of $15,000. All you had to do was come to class. Take more classes, get more entries. If you came 6 weeks in a row, your entries doubled.
The results were:
• New client signups increased 144%.
• New visits increased 117%.
• Solidcore set records for clients visting at least 2x a week as well as overall visits.
• Web visits shot up 124%.
• Our brand video, “Mantra” picked up 2 Telly’s and an AAF award.
WHITE64 submitted this case study in the 2023 Globeys: https://youtu.be/l0aaceGGIBg