In January 2022, Poppers, amidst a saturated Quebec alcoholic beverages market, turned to Rinaldi for the launch of a new line of summer-ready alcoholic lemonades. This lineup featured three unique flavors: Pink Lemonade, Blue Razz Lemonade, and Coconut Lemonade. The challenge was clear: to carve a distinctive niche in the highly competitive malt-based alcoholic beverage landscape, securing a dominant market position.
Our mission was twofold: to heighten product awareness and, more crucially, to drive trial for Poppers’ innovative new flavors. To achieve this, we conceived a vibrant and dynamic campaign that mirrored the brand’s energetic spirit and showcased its refreshing tropical concoctions.
Our strategy employed 3D graphic animation in captivating videos, immersing viewers in an electronic jungle, thus accentuating the drinks’ invigorating and exotic qualities. This polysensorial experience was designed to captivate our target audience. We also leveraged local influencers across Instagram, TikTok, Twitch, and other platforms, augmenting our digital presence and deploying strategic advertising on sites like Narcity throughout the summer.
The outcome was outstanding: our campaign generated more than 44 million total impressions and ignited over 2 million interactions across Facebook, Instagram, and Google. Poppers 2022 became a refreshing success story, paving the way for continued growth in a fiercely competitive market.
Rinaldi submitted this case study for the 2023 Globeys: https://youtu.be/muUx7xA0ZCw