With a decade into the boom of social media, its impact on teen mental health has become a subject of public concern, Länsförsäkringar, Sweden's largest insurance company, embarked on a groundbreaking project. The goal was to explore and expose [...]

BACKGROUND After years of declining sales, Modern Woodmen tapped Cronin to help fuel growth. The insurance category is one of the biggest advertising spenders in America. Yet, Modern Woodmen was hardly on anyone’s list. As a “fraternal financial,” Modern Woodmen’s [...]

In the spirit of continuous improvement, H/L began a quest to connect actual Toyota Sales to the advertising impressions that it was investing in. We did this for 2 primary reasons: first, to know which media and creative executions [...]