Gatesman & Pace

Pace Bus, the premier suburban transit provider in the Chicagoland area, has been committed to promoting diversity, equity, and inclusion within their organization. With June being Pride month, Pace wanted to do their part to show support.

Pace got out in the community by signing up to support two local Pride parades, wrapping a Pace bus with Pride messaging and having employees walk in the parade with shirts to compliment the bus design. They also were on hand to pass out pronoun pins featuring he/him, she/her and they/them designs and encouraged parade goers to wear their pronouns with pride. Those who weren’t able to attend a parade still had the chance to see the bus in the community as the wrap will remain on the bus throughout the year on regular routes throughout the area.

The efforts at the Pride parades and throughout the community were met with positive reviews from riders and community members. Facebook’s engagement rate was up over 30% for this campaign vs. Pace’s average engagement rate. News of the efforts also extended to earned media channels including Chicagoland’s news stations picking up the story getting Pace an additional 200K+ views locally and over 2.2M nationwide. With the success of Pride, Pace extended the support to other initiatives throughout the year by doing similar efforts for Disability Pride in July.

Gatesman submitted this case study in the 2023 Globeys:

Share This Case Study

More Case Studies

WHITE64 & Visit Fairfax

Visit Fairfax approached us with a problem: How could we make Fairfax County the go-to summer destination for Philadelphians? With other major cities within driving distance like Baltimore, D.C., and New York City we needed to find something unique about [...]

Dalton & SCAD

This submission demonstrates that strong campaign performance and stand-out creative can coexist. If you ask a creatively minded high school student in the United States about their dream university, chances are you’re going to hear them say, SCAD (Savannah College [...]

Custom Media & Greenpeace

Helping Greenpeace Make the Earth a Better Place, One Car at a Time Greenpeace had been working on a petition drive to push Japanese automakers to make more fully electric vehicles, rather than just hybrids. These vehicles would help global [...]