Cronin & Fred Hutch Cancer Center
Fred Hutch Cancer Center
LOOK BEYOND brand campaign
In 2022, Fred Hutch Cancer Center went through an important merger. Now, in one organization, the best of clinical care and scientific research was able to work in close collaboration, like no organization before it. This is a place that can do more than save lives – their inspiring goal is to make a world without cancer a reality.
With the rallying cry of LOOK BEYOND, we created a brand campaign to let the world know (with a special eye on prospective patients and potential donors). We created a stunning and hypnotic series of ads, and a multi-channel campaign that included digital, outdoor, print and more.
With 200 million impressions served, the world noticed. Among prospective patients, aided awareness was up 9% and brand preference up 7%. Among potential donors, aided awareness was up 7.5% and brand preference was up 9.2%.
Cronin submitted this case study in the 2023 Globeys: https://youtu.be/KQIjnm3PP-4
Share This Case Study
More Case Studies
WHITE64 & Visit Fairfax
Visit Fairfax approached us with a problem: How could we make Fairfax County the go-to summer destination for Philadelphians? With other major cities within driving distance like Baltimore, D.C., and New York City we needed to find something unique about [...]
WHITE64 & [solidcore]
Our client, [solidcore] was rapidly expanding their business and they wanted to attract new members in order to sustain their expansion. They asked us to develop and deliver a brand idea to not only increase active members and new visits, [...]
True Media Canada & Toronto Animal Services
Explore Minnesota Tourism needed to drive tourism ROI. With ad-influenced trips and visitor spending each playing a role in generating returns for Minnesota’s tourism economy, we knew there was only one way to produce incremental trip growth. Audience segmentation and [...]
