Bailey Lauerman & Bosch Tools

Bosch Tools are designed for the worker, not just the work. To sum up this strategy, we conceived the “What Hard Workers Deserve” campaign, brought to life through video and online, supported by digital and radio. We wanted workers to really see that Bosch looks out for their well-being, no matter what. Since workers rarely find themselves in ideal situations, this campaign concocted extreme working scenarios to make our point. Through these over-the-top product demonstrations, we showed that even in severe conditions, Bosch Tools support users with more than just great productivity. They provide comfort and ease of operation as well.

Bailey Lauerman submitted this case study for the 2023 Globeys:

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