FOR IMMEDIATE RELEASE

OCTOBER 16, 2026

A new Simantel-developed tool gives AMIN agencies the capability to uncover what happens after their clients’ campaigns enter dealer and distribution networks and turn those insights into opportunities for ongoing agency support.

For clients that rely on dealers, distributors, franchisees or other independent partners to reach buyers, launching a campaign is only the beginning. Once marketing content enters the network, visibility can quickly disappear.

Which partners are using the campaign? Where is adoption falling off? And, most importantly, what should the client do next? Simantel built CampaignTrace to help answer those questions. Now, we’re making it available to fellow AMIN agencies as a capability you can incorporate into your own client relationships and service offerings.

See what happens after launch

CampaignTrace gives agencies visibility into how marketing content and campaigns are being adopted across complex distribution networks. Agencies can analyze activity by partner, market, campaign, content type and other relevant dimensions to better understand the connection between corporate marketing strategy and local execution.

But visibility is only the beginning. The real value comes from what your agency can do with those insights. CampaignTrace can help you identify where partners need additional support, what digital assets get used and where opportunities exist to improve execution. Those findings can directly inform what comes next: new campaign assets, localized content, partner toolkits, sales support, activation strategies and more. It’s a continuous cycle. See what’s being used. Understand what it means. Make the next round of marketing stronger.

Turn insights into an ongoing agency offering

For AMIN agencies, CampaignTrace can also create an opportunity to expand your role with existing clients. Your agency maintains the client relationship and owns the analysis, insights and recommendations. CampaignTrace provides the visibility behind them.

That means agencies can build an ongoing managed service around platform access, analysis, reporting and strategic recommendations, then support clients with the creative, content, activation and go-to-market work those insights reveal. Instead of only helping clients launch campaigns, your agency can help them understand what happens next and continually improve how corporate marketing translates across their network.

Could one of your clients be a fit?

Think about the clients in your portfolio:

• Do they sell through dealers, distributors, franchisees or other independent partners?

• Does corporate create campaigns or marketing materials for those partners to activate?

• Do they struggle to understand which partners are actually using them?

• Would better visibility help your agency recommend what the client should do next?

If so, there may be an opportunity to put CampaignTrace to work.

Interested in exploring CampaignTrace for your agency?

Learn more about how Campaign Trace works, the types of clients it may be a fit for and how your agency can incorporate it into your own service offering. Visit campaigntrace.io for more information.