AMIN Worldwide: Embracing a New Era with a new Positioning and Brand Identity

April 10, 2024

In a bold move that heralds a new era for the global network, the Advertising and Marketing Independent Network (AMIN) Worldwide has embarked on a comprehensive repositioning and rebrand. This strategic pivot is more than a mere facelift; it is a profound reaffirmation of AMIN’s core purpose and values.

A new Positioning Statement and Tone of Voice

By introducing the powerful positioning statement, “You have allies,” and adopting a more personal and bold tone with “We all want to see you win,” AMIN signifies its commitment to not just being a part of the advertising and marketing industry but leading it with trust, innovation, and collaboration. At the core of this rebranding effort is the recognition of the people and member agencies that form the backbone of the network, emphasizing unity while respecting the unique independence of each entity.

A Modern and Recognizable Brand Identity

The rebrand introduces a fresh type font and a striking color palette of white and purple, setting AMIN apart with a modern, clear, and recognizably distinct identity. This choice is not just aesthetically pleasing but strategic, ensuring that the AMIN brand stands out, especially when applied in co-branding scenarios with member agency brands. The selection of colors and fonts reflects the network’s forward-thinking approach and its dedication to being at the forefront of the advertising and marketing industry.

Symbolizing Unity and Independence

At the heart of AMIN’s brand is the minimalist ‘A’ brand mark, a symbol that embodies the unity and independence of AMIN and its Allies. This design choice is a powerful representation of the network’s core philosophy: while each member agency is independent, their strength lies in unity and collaboration. The new brand mark is a visual testament to the collective power of AMIN’s global community, underscoring the network’s commitment to supporting each other in navigating the challenges of the industry.

People and Events: The Heart of AMIN’s Visual Identity

Images play a crucial role in AMIN’s branding, with a particular focus on people and events that are at the heart of the network. The rebrand includes the use of profession photos of AMIN allies, strategically incorporating the AMIN brand colors to create a cohesive and impactful visual narrative. This approach not only highlights the network’s human-centric ethos but also reinforces the importance of community and collaboration in everything AMIN does.

“You Have Allies”: A Promise Reinforced

The rebrand solidifies AMIN’s promise of “you have allies” to both its members and the clients they partner with. This message is more than a tagline; it’s a commitment to providing unwavering support, sharing collective insights, and fostering an environment where disruptive ideas thrive. By reiterating this promise, AMIN reassures its community that they are not alone in their quest for innovation and excellence. The network stands ready to assist, collaborate, and elevate every member and client to achieve their goals.

With its new look and renewed promise, AMIN Worldwide reaffirms its position as a global network of allies, where trust, diversity, and collaboration pave the way for a positive impact in the advertising and marketing industry and beyond.

Special Acknowledgment to Public Agency in Denmark

We extend a heartfelt thank you to Public Agency in Denmark. Søren Grinsted and Morten Høst’s innovative approach and unwavering dedication have been instrumental in developing our new brand identity. Their expertise and visionary perspective have not only guided this transformative process but also ensured that the essence and values of AMIN are communicated more clearly and compellingly than ever before.

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