CEO & Co-Founder

Robert Heldt is the CEO & Co-founder of AIM B2B by Custom Media, an award-winning B2B marketing agency based in Tokyo. With more than 17 years of experience in digital marketing and strategic communications, Robert is a trusted advisor to global brands looking to grow in Japan and across APAC.

Originally from Chennai, India, Robert has called Japan home for over 20 years. His career began in hospitality at a luxury resort in the Maldives, where he discovered a love for creating genuine connections and delivering memorable experiences, values that continue to guide his work today.

Robert holds an MBA from McGill University and completed the Digital Transformation Platform Strategies program at MIT Sloan. Beyond leading AIM B2B, he enjoys sharing his expertise as a lecturer on business strategy and as a judge for the Japan Market Expansion Competition. He also gives back to the community through his role as Vice-Chair of the PR & Marketing Committee at the American Chamber of Commerce in Japan.