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Michelle Edelman is CEO and Chief Strategy Officer of PETERMAYER, a strategy-led Ad Age Small Agency of the Year recipient based in New Orleans. Edelman joined PETERMAYER in 2013 to build the future of the agency’s strategy and planning group, drawing from her experience leading marketing for enterprise technology companies and brand planning for global agencies. She became president in 2020, and stepped into the CEO role in early 2022.
Prior to joining PETERMAYER, Edelman pushed the boundaries for many well-known brands. Her thought leadership on Dove’s Real Beauty campaign elevated the brand as a contemporary icon for beauty. Her experience also includes guiding strategic direction for brands such as adidas, Huggies, Allstate, Quiznos, Motorola, DIRECTV, Sun Microsystems and the San Diego Visitors & Convention Bureau. She was president and director of communications planning at NYCA, a boutique firm in San Diego, and served in executive management and strategic planning roles at Ogilvy Chicago and Leo Burnett USA.
Edelman is a frequent speaker and award show judge, is a member of CHIEF, and serves on the board of the 4A’s.