Meyocks & Hy-Vee
What do you get when you combine nine different flavors of the leading sports drink, a season of INDYCAR racing, one of the largest supermarket retailers in the country and a Danish spokesperson? You get the Hy-Vee Ready, Set, Gatorade Guess promotion, of course.
Meyocks’ client, Hy-Vee, is the sponsor of the Rahal Letterman Lanigan number 45 INDYCAR and its driver, Christian Lundgaard. Looking to tie-in a season-long retail promotion featuring Gatorade, Hy-Vee turned to Meyocks to create the promotion and a series of videos for use on social media to help generate fun and excitement around the concept.
Inspired by the latest social media visual trends, as well as creating a few of its own, Ready, Set, Gatorade Guess kept race fans and social viewers engaged over the course of nine races. In the pits, the Meyocks crew was constantly fine tuning to keep things firing on all cylinders. And, it all resulted in a win – sales for Gatorade and social engagement for Hy-Vee.
Meyocks submitted this case study in the 2023 Globeys: https://youtu.be/bbAlBBxtj-M
Share This Case Study
More Case Studies
EGC Group & KISS
EGC Group Launches Disruptive “imPRESS® Yourself” Creative Campaign for KISS The Need: a disruptive video campaign to stand out in a sea of sameness in the beauty space. The Challenge: Find a creative way to communicate ease and speed of [...]
DPR&Co & WEHI
Our brief was to create a major awareness and fundraising campaign for WEHI. WEHI is a world-renowned, leading Medical Research Institute in Australia. It is broad-based, with no speciality in any particular disease area. WEHI faces fierce competition in attracting [...]
Dalton & New York Cares
The Initiative: New York Cares is the largest volunteer organization in New York City. Dalton wanted to take the initiative and offer some creative thinking to boost volunteer participation. Our president, Brendan, had an idea. What if, instead of treating [...]
