Cronin & Webster Five Bank
Webster Five Bank
THOUGHTFUL CUSTOMERS campaign.
As a small bank in Massachusetts, Webster Five’s name can be easily drowned out in the media by the voices of bigger competitors. They are surrounded by better-known banks with national footprints, quotable taglines, and generational customers — and it doesn’t help that their name is easily confused with one of the biggest banks in the country.
So how did we help Webster Five break through the clutter?
Through a precision-targeted online and social campaign, we showed that Webster Five isn’t like any other bank, with ads that don’t feel like other bank ads. These eye-catching, scroll-stopping videos catch viewers off guard and make them forget they’re even watching an ad. Which is exactly the point.
Cronin submitted this case study in the 2023 Globeys: https://youtu.be/7Ja7JtcYFEE
Share This Case Study
More Case Studies
Stratitude & Volkswagen
The Client: Volkswagen Group SA The Campaign: Change Management Campaign to launch new learning platform to VW dealerships The Challenge Volkswagen South Africa needed to launch their new online learning platform, iLearn2.0, to their network of 144 dealerships across Sub-Saharan [...]
StrategiQ & Jacada
After the pandemic almost bankrupted Jacada, we knew that intricate attribution was the lifeline they needed when travel re-opened. Introducing our solution: an industry-leading and highly effective attribution system. Although set up initially as a response to COVID - and [...]
Stone Ward & Baptist Health
Baptist Health, Arkansas' largest healthcare system, is celebrated for its OBGYN services and aims to be the top choice for comprehensive women’s healthcare. To achieve this, Baptist Health partnered with Stone Ward to create a campaign positioning themselves as the [...]
