Cronin & Webster Five Bank

Webster Five Bank

As a small bank in Massachusetts, Webster Five’s name can be easily drowned out in the media by the voices of bigger competitors. They are surrounded by better-known banks with national footprints, quotable taglines, and generational customers — and it doesn’t help that their name is easily confused with one of the biggest banks in the country.
So how did we help Webster Five break through the clutter?
Through a precision-targeted online and social campaign, we showed that Webster Five isn’t like any other bank, with ads that don’t feel like other bank ads. These eye-catching, scroll-stopping videos catch viewers off guard and make them forget they’re even watching an ad. Which is exactly the point.

Cronin submitted this case study in the 2023 Globeys:

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