Being curious, knowing what’s happening in the Netherlands, in Europe, at corporate level, in retail and with consumers. But more than anything what’s happening at our clients and the sectors in which they operate. That’s what it’s about. Once we know what’s going on, what’s important for the target group, only then can we excel, achieve the best results and go that one step further to surprise you. Being president of AMIN Europe helps to innovate, explore and use insights from the different members to bring, and keep, the network to the highest level possible.