April Newsletter 2023

April 25, 2023

Amin

April 2023

Hi there

As we enter the second quarter of the year, AMIN is buzzing with excitement and activities!

We have a new member agency, Rinaldi, that has just joined AMIN Worldwide and we extend our warmest welcome to you in Canada. We also spent some time getting to know Custom Media, our member agency in Toyko, for our very first Agency Spotlight.

The year is busy with upcoming conferences, so be sure to book the dates and sign up for the events to gain invaluable insights and to network with your peers.

We love showcasing agency work, especially when they deliver such impressive results! Don’t forget to share your case studies and work to be featured in our next newsletter.

Connect, share and engage with us on our digital platforms and check out the newly launched AMIN Ambassador programme.

Happy reading!

Annual EMEA Conference in Valencia, Spain

The Annual EMEA Conference is just around the corner, so be sure to book your place from 10 to 13 May. The conference theme is “Leading from the Middle” and the programme promises to add tremendous value to account managers, account directors and agency owners. Don’t miss out on this great networking and knowledge sharing event! Click here to get all the information on the conference and to register your attendance.

AMIN Integrated Conference in Phoenix, Arizona

Directors from creative, media, digital, analytics, PR and client service will gather to exchange ideas in a place where commerce, culture and innovation flow like desert springs. The AMIN Integrated Conference is taking place at the Talking Stick Resort in Phoenix from 24 to 27 April. Register and book your room by visiting www.amin-integrated.org and selecting the “venue” tab. The password to use is: RiesterIC23

AMIN Global Conference in Bangkok, Thailand

Our global conference will see members from around the world gathering in Bangkok from 8 to 11 October. The “Asia Rising” conference will take place at the amazing Peninsula Hotel. Watch our video to find out more details and don’t forget to book your flights early to take advantage of discounted rates.

Business Development Summit

This hugely beneficial member summit will be held from 18 to 21 June at The Chateaux Deer Valley in Utah. For more information look out for the summit website, to be launched soon.

Learn More, Do More

DPR&Co’s work on the new Holmesglen Institute brand and student enrolment campaign for 2023 brings focus to the deep emotional impacts of life-changing vocational education. Want to see how they flipped the narrative?

Falladays: Six weeks of family fun

Slingshot’s campaign for Holiday Inn Club Vacations drove serious off-peak demand while delivering real fall fun. Want to see how they achieved 7 000+ successful microsite conversions?

Is storytelling just a buzzword? Not when you do it right

Welcome to AMIN Worldwide, Rinaldi Agency

Animated banner ads: Are they worth the effort?

Simantel compared the performance of animated and static display banners over several years of data. The results were, well… a little surprising.

Is storytelling just a buzzword? Not when you do it right

Storytelling is a powerful tool that can differentiate your brand and help you connect with your target audience. Brecht Machiels, strategist at iO, gives some advice and tips on how to get it right on social media.

Welcome to AMIN Worldwide, Rinaldi Agency

Meet the newest member agency in Canada – Rinaldi Agency. They opened their doors 25 years ago in Montreal, with approximately 18 employees, and today boast a rich portfolio of both local and global brands. Since Rinaldi is a member of the Canadian Agency Network (tCAN), its president and founder, Maurice Rinaldi, understands the advantages of a professional network and what it means to be a trusted ally among peers.

Agency spotlight on Custom Media

Get to know our agency in Tokyo, Japan through this month’s agency spotlight. Founded in 2008, Custom Media is an award-winning, integrated digital marketing and strategic communications agency in Tokyo. We had an interesting Q&A with Robert Heldt, the CEO and Co-founder.

Some co-workers have lunch. Some go skydiving.

Corporate culture can be tough to maintain, but at Crowley-Webb they’ve found a unique way to build and maintain the agency’s culture while bringing employees closer together. Want to know how digital project coordinator Duy Phan and data analyst Mohit Shrivastava took their connection to new heights?

The HubSpot 2023 Marketing Strategy and Trends Report

As an accredited partner, DPR&Co shares the trends and winning tactics HubSpot research predicts for 2023, based on data from more than 1 200 global B2B and B2C marketing leaders. It’s a report you won’t want to miss.

CHECK THEM OUT

The AMIN Online Community is your one-stop member portal

The OC is available to all member agencies and their staff to connect and share best practices, information and ideas. There are communities actively driving design, account management, business development, AI and more. Go check it out now!

Click here to register today

The AMIN Online Community is your one-stop member portal

Launching: AMIN Ambassadors

This programme is intended to help improve communications about events and more easily connect agencies when there are new business opportunities.

What are the benefits?

Employees at your agency are more aware and engaged with AMIN
You might be contacted about new opportunities to partner with other agencies

Do you have someone in mind who would be a good fit as a Communications Ambassador? What about a Biz Dev Ambassador? Please note that some smaller agencies could use the same person for both roles. Get in touch with Kristi Anderson for more info.

Spotlight your agency

We launched a new website feature in 2023 called Agency Spotlights, where we feature one agency bimonthly. It’s an opportunity to promote your business on social media and internally in the OC for clients, employees, allies and all to learn a bit more about you and your agency. We’d love to hear from you, so connect as a leadership team and submit one response per agency using the Spotlight form.

Sharing is caring

News, views, reviews and more – our newsletter can provide great value to your entire agency. Share the newsletter with your employees or even better, click here and share their e-mail addresses so we can add them to our mailing list.

Join the conversation

Are you doing great work or have exciting agency news to share with the network? Click here to send us all the details and we’ll feature your agency, your work and any updates in our newsletter.

aminworldwide.com

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