Relaunch of the brand Vegetaria

Since the end of 2017 the former Lutz Fleischwaren facilities are part of the "Zur Mühlen Gruppe". The well-known quality brands include, among others, Böklunder, Könecke and Marten.

TheWork

wrw united provides strategic consulting for the re-launch of the brand Vegetaria, the vegetarian product range of the former Lutz-group. In the course of brand management and brand leadership, wrw united develops B2C and B2C communication strategies and creates online- as well as offline-campaigns.

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TheResult

The former Lutz-group relies on the experienced strategic and conceptual advice of the agency and on the appeal of its creative campaigns.

For further information: vegetaria-food.de