New Brand Strategy for BPW Bergische Achsen KG

The BPW Group is one of the world’s largest manufacturers of intelligent running gear systems for trailers and semi-trailers.

TheWork

In 2015 wrw united goes on with the communication for the BPW Bergische Achsen Kommanditgesellschaft based on the confirmed new brand strategy. This includes a complex ad campaign addressing different target groups and sales literature and communication measures like the company’s appearance at trade shows – like the Transport Logistic 2015 in Munich.

TheResult

wrw united will finish the revision of the corporate design of BPW and develop a new Homepage for the BPW Group, which will be launched in April 2015.