Women’s U.S. Soccer

Women’s U.S. Soccer wins World Cup and dominates social.


In 2015, the excitement among fans for the World Cup was intense. Stone Ward worked closely with U.S. Soccer to create the #SheBelieves campaign as a way to inspire fans and players to share their dreams across social media. We worked with the Federation to create literally hundreds of content pieces that resulted in 516,000 mentions on Twitter alone. Activation that was so strong that Twitter requested we design a custom hashflag for the team.

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