UALR

UALR catches the spirit of Little Rock through the heart of a Trojan.

TheWork

The University of Arkansas at Little Rock (UALR) is a metropolitan university in the heart of Arkansas' capital city. Stone Ward and 360 Filmworks worked with UALR to create a television spot promoting a sense of pride among students and residents of Little Rock. The spot titled 'Heart of a Trojan' embraces the fact that UALR's community reaches far beyond the campus, while capturing the essence of what it means to be part of Little Rock's University and Little Rock's Team. In less than 15 days, the television spot obtained 43,000 views on Facebook and has been shared more than 350 times.