Swiss

Boosting Geneva's Low Cost Sales during summertime 2014.

TheWork

Fulfilling a complex mission : 1. Boost Brand awareness and Sales. 2. Activate online newsletters subscriptions 3. get a better understanding of the customer's expectations. Via Street marketing operations, TV and online we asked Swiss customers what was their favorite destination.

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TheResult

More than 30'000 people answered on the microsite within 4 weeks. More than 3 minutes Brand exposure by participant. More than 16'000 new subscribers to the newsletter. 6 million cumulated contacts.