Boosting Geneva's Low Cost Sales during summertime 2014.


Fulfilling a complex mission : 1. Boost Brand awareness and Sales. 2. Activate online newsletters subscriptions 3. get a better understanding of the customer's expectations. Via Street marketing operations, TV and online we asked Swiss customers what was their favorite destination.



More than 30'000 people answered on the microsite within 4 weeks. More than 3 minutes Brand exposure by participant. More than 16'000 new subscribers to the newsletter. 6 million cumulated contacts.