Plasti Dip

HARNESSING THE POWER OF A BUILT-IN, PASSIONATE FAN BASE OF "DIPHEADS"

TheWork

PLASTI DIP IS THE ORIGINAL. JOIN THE DIPHEAD ARMY.
Plasti Dip is a flexible, rubberized coating originally developed 40 years ago to coat tool handles. In recent years, sales have grown exponentially due to a passionate fan base sharing usage ideas on social media sites.
Due to the success of Plasti Dip, new competitors are entering the market with similarly named products. KC helped created a full trade campaign and consumer website to thwart new competition and to remind buyers that Plasti Dip is “The Original”. The work created momentum behind the brand by showcasing the power of their already large, passionate, built-in fan base of “Dipheads”.

Plasti Dip