Outlet Aubonne IKEA CENTER

Retail Center Reloaded

TheWork

A company of the IKEA Center Group, OUTLET AUBONNE was looking for an agency that could both consolidate its’ positioning and long term brand equity AND generate short term footfall and sales. Based upon the results of a GFK survey the agency designed a 3 years marketing communications strategy; developed, created and produced all of the Outlet’s brand image, story-telling, user-generated content activities and sales promotions (ATL, BTL, TTL) and ensured a full multi-channel distribution (TV, Online, Press, Outdoor, Instore, Event…).

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TheResult

After a major refurbishment in 2012 and thanks to constant and consistent marketing efforts, Outlet Aubonne is now the preferred Fashion Outlet Center in the Lake Geneva region, with footfall and sales figures strongly on the rise.