How do you convince people that donating to the Peter O’Donnell Jr. Brain Institute isn’t just a simple act of donation, it’s an investment in the future of humanity? Portray the doctors in a light that’s true to the magnitude of the work they conduct on a daily basis. To do that, we created an entirely new website from the ground up that truly embodies the spirit of a brain institute on the forefront of a new frontier of medical discovery.
Once on the website, viewers are introduced to a collection of doctor stories from a variety of disciplines within the institute. Each individual story is presented through a documentary-style video and then complemented by a detailed written outline to give viewers a deeper look into each doctor’s unique journey.