No Barriers And Wells Fargo

No Barriers And Wells Fargo peak consumer interest.

TheWork

For the past two years, Stone Ward has worked with nonprofit No Barriers Warriors and its sponsor, Wells Fargo, to create a cross-platform marketing experience around the Warriors To Summits expedition that helps empower injured veterans. The program uses a mountain as both a metaphor and a training ground to help veterans overcome the barriers in their life and live a life of purpose. The marketing plan included a website to function as a digital content hub for all things related to the expedition. It also included social media throughout the training and expedition, experiential activations and a nationwide PR effort.

WTS website
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No Barriers 2 PR