Metropole

LAUNCHING A PINK CAT INTO SPACE.

TheWork

Chaminou is Metropole Lausanne Shopping Center’s mascot. Three years ago Chaminou, Prince of Happiness, came from planet Mee-ow to help the people of the Earth in their quest for a better life through more purchasing power for shopping. Over 200’000 happy customers having won grand prizes, instant gratification, tangible rewards and memorable experience during six Chaminou promotions in the last three years, it was about time that Chaminou flew back home.

TheResult

Engagement of the audience through weekly pictures, videos and app’ games.

Metrics (Aug. – Sept. 2013) :

FB page : Engagement: + 5661%, average Post Reach by post: + 400% of fans, Like: + 40%
On MyMetropole.ch website : + 37% monthly visits