ULCERGARD® (omeprazole) created the equine stomach ulcer prevention category.


But as the category has grown, so has the competition. In response, SHS helped Merial take the product out of the realm of medicine and turn it into a lifestyle brand – one that connected to customers’ competitive spirit and passion for winning.


Relaunched with online content, that was shared and watched on social media more than 24,000 times before paid media support began, the campaign garnered four million total impressions in the first four months. Not to boast, but we think the ULCERGARD Winning Campaign is aptly named.