The annual Inc. 500 | 5000 list honors the fastest-growing businesses in the country. And the annual conference gathers them together to honor, share, and learn. What better place to learn how to gain an edge over the competition? Enter “Keys to Smarter Business” — a QR-based ambient media game. Participants were able to seek out codes placed around the area, scan via mobile device, learn valuable business tips, and enter for a chance at prizes. The site now serves as the platform for future events and more opportunities to engage with the small business audience.