It’s 3 days, 60 miles and the greatest distance you can go in the fight against breast cancer. But when someone you love has battled breast cancer, nothing less will do. So this campaign was created to reach co-survivors on an emotional level and inspire them to Do Something Huge—financially, physically and emotionally—by participating in the Komen 3-Day walk.
The campaign drove a much larger number of people into the funnel vs. previous years and beat all existing KPIs across the board.
o Click rates exceeded industry averages by 4x
o New web users up 45%
o Direct URL traffic 2 x industry average
o Video metrics significantly exceeded industry averages