How do you create a uniform look for a global player? IMCD is a stock-market-listed, worldwide distributor of chemicals and ingredients for the food industry. With offices in 39 countries, they exhibit at 20 trade fairs all over the world. Campagne was asked to develop a scalable and recognizable stand concept that could be adapted for any of the company’s eight business groups.
A stand was developed that perfectly reflected IMCD’s corporate identity. For each business group, colour accents and specific visuals were used to create recognition within the relevant sector. In a relatively short space of time, our international trade fair team supervised construction of the stand anywhere in the world and delivery in turnkey fashion. An added advantage is that all materials can be used over several years, after which they can be recycled or reused. As a result, we work towards a sustainable IMCD.