HEALTHPARTNERS

EVOLVING AN EXISTING THEME INTO AN AUTHENTIC CAMPAIGN

TheWork

HealthPartners came to KC with “Make Good Happen,” a brand expression developed in 2013 as the company was integrated across formerly independent brands. KC evolved the creative into a more authentic campaign that reflects the brand attributes and breathes new life into “Make Good Happen,” positioning HealthPartners as the partner we all need with a passionate, caring culture driven to improving health and working together.

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TheResult

KC created a digital media plan that included programmatic media buying which secures placements that are in alignment with the plan’s best customers, like-minded adults and their online media behaviors, with a retargeting strategy to build a meaningful level of frequency and brand awareness.