Goodwood

This brewing and bottling company, formerly known as (BBC), needed a re-brand to avoid customer confusion.

TheWork

The booming beer market didn’t need or want yet another brewer unless it brought something unique. Something worth tasting and sharing with a friend. Luckily, we had just the thing: a distinct Louisville provenance and collection of award-winning, barrel-aged beer.

We went all-in. And, taking cue from our bourbon neighbors, we created a new brand with a complete line of beers touched by wood and brewed with limestone water. We built the brand on this premise and helped develop a product portfolio, packaging and mobile-friendly website to communicate it.

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TheResult

Quaff with pleasure.

• 580% lift in total year-over-year sales

• Threefold increase in taproom sales

• Brand is being rolled out into five states