Actually creating the campaign for fanatics.com, the largest online retailer of official sports gear, was based on a solid insight: A fan’s passion runs so deep, even sworn enemies can come together to root for their favorite team.
Dalton wanted to tap into that passion, and connect with sports “fanatics” in a comedic way.
If sports can bring together a mailman and a dog, then certainly it can bring together a kooky husband and his patient wife.
Both spots were shot four different ways, highlighting a different team each time. Which meant getting great performances multiple times. Don’t worry, our dog had a double. Our mailman, not so much.
This campaign successfully communicated that Fanatics.com was a place where true fans can shop for everything sports.