Energy Efficiency Arkansas

Energy Efficiency Arkansas makes conservation sing.


We went all the way back to 1968 to revive Archie Bell & The Drells’ hit song “Tighten Up” to help spread the message about how easy it is to do small things that make a big difference in energy savings. And who better to perform it than Archie Bell & The Drells. Over the life of this campaign, website traffic has been consistent with over 2,000 unique visitors to the site during paid media flights.

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EEAPrint Campaign