DOUGHNUT LOUNGE :: BRANDING

Doughnut Lounge pairs the world's best baked goods with beer and signature cocktails. They also offer rich doughnut entrees you can eat with a fork and knife. It's a different way to doughnut. So they came to us for a unique, playful brand identity.

TheWork

Conceptually, we wanted to capture the spirit of an old, small-town lounge complete with wood paneling, plaid patterns & even taxidermy on the wall. Combine that with a modern doughnut concept and the result is something decidedly delicious where doughnuts, coffee and cocktails happily intermingle.