At the end of 2015 Cyprus Tourism Organization (CTO) had a strong need to raise awareness amongst Russian tourists informing them about the unique features and rich history of Cyprus and the opportunities of spending fantastic vacation time on the island. Digital campaign included creation of key visuals, landing page CYPRUSVACATIONS.RU and videos. It was spreading with mobile ads, context ads and YouTube also.
The result was attractive for the target audience. In less than 3 months ad campaign raised 1,6 mln interactions, which was much more than the client expected.
We are proud about this work and we were happy to show Russian tourists the beauty of the island and to motivate them enjoy the best of Cyprus hospitality.