Growing the world’s freshest basil means constantly trimming the leaves to keep plants at their healthiest. But what do you do with all the leftover basil? Well, if you’re Cal-Ann Farms, you crush it. Just like we did for the packaging of their brand new Fresh Pesto.


The packaging had to stand out from the hummus, blue cheeses and dips that share a limited amount of specialty refrigerator space in the grocery deli, as well as speak to the premium aspect of the ingredients. The resulting design combines elements from their Living Basil and other herb products for a seamless family identity that helps Cal-Ann Farms fans find this newest offering.