Looking to regain its rightful position as the leader in the beauty and skincare category, Dr. Brandt was in need of a partner who could challenge the norms of cosmeti-ceutical marketing. The brand was in need of a modern look and feel, and a full digital evolution to push the boundaries of dermatology and cosmetics. Planit was the perfect partner to make this happen.
Planit began by transforming product photography from sterile and clinical into a decidedly more creative, fashion-inspired aesthetic. This approach artfully conveys the brand’s commitment to scientific innovation in a way that is authentic and consistent with the Dr. Brandt brand. To support the brand’s global network of brand advocates, Planit developed a digital brand bible to allow the team to consistently tell the Dr. Brandt story, no matter where they are.
One of Dr. Brandt’s foundational beliefs is in the education of their consumers. In order to combine educational content with a best-in-class e-commerce experience, Planit incorporated the ‘Your Skin’ page within the site to engage consumers, allowing Dr. Brandt Skincare to become a trusted advisor, leveraging Dr. Brandt’s dermatologic roots and history in science-based product development.
Lastly, Planit developed the new site to be a powerful revenue generator that utilizes auto-replenishment capabilities and an easy-to-manage loyalty program. Immersive featured product sections streamline the path to purchase and incorporate videos, consumer reviews, and science-based product descriptions.
Dr. Brandt Skincare.com has evolved from a strictly transactional e-commerce website into an extensive digital resource capable of making meaningful connections with consumers by offering them an intuitive and dynamic user experience that encourages exploration. Today the brand is well-poised to double in size within four years—with a potential to eclipse the $150 million mark by 2020.