Our campaign, “Your Community, Expanded,” built upon existing equities but drove home the fact that with coverage from Bluegrass Cellular, customers could take their community (as opposed to a cold, impersonal network) anywhere thanks to nationwide 4G coverage. We also introduced a completely new brand look and feel distinguished by visual “slices” that extended from advertising and promotions into retail design.
A bigger slice of the wireless pie (and “Campaign of the Year” two years running as voted by industry peers).
• 30% increase in average revenue per customer (ARPU)
• 7% increase in customer growth
• 10x ROI for credit referral program introduced by Doe-Anderson
