Beyers Chocolates

TheWork


The client:

Beyers Chocolates is the largest independent manufacturer of boxed chocolates in South Africa, supplying local and international markets with quality, handcrafted, proudly local products.

The challenge:

Beyers Chocolates required the services of a full service agency to brand and position the business and its products against major chocolate brands in the market.

Our solution:

Stratitude developed a brand strategy for Beyers and manages the execution of the strategy across branding, product packaging design, website, advertising, public relations, direct marketing, store branding and social media management.

our-work-Beyers

TheResult


Significant increased brand awareness as a result of PR and advertising campaign; R12million in free PR coverage, 151% growth in social media followers, increased product sales on e-commerce site.

2016 New Generation Digital Award (Bronze) - Integrated campaign
2016 African Excellence Awards (Shortlist) – PR launch campaign

Produced by

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