Beyers Chocolates


The client:

Beyers Chocolates is the largest independent manufacturer of boxed chocolates in South Africa, supplying local and international markets with quality, handcrafted, proudly local products.

The challenge:

Beyers Chocolates required the services of a full service agency to brand and position the business and its products against major chocolate brands in the market.

Our solution:

Stratitude developed a brand strategy for Beyers and manages the execution of the strategy across branding, product packaging design, website, advertising, public relations, direct marketing, store branding and social media management.



Significant increased brand awareness as a result of PR and advertising campaign; R12million in free PR coverage, 151% growth in social media followers, increased product sales on e-commerce site.

2016 New Generation Digital Award (Bronze) - Integrated campaign
2016 African Excellence Awards (Shortlist) – PR launch campaign