The JBL Pulse 2 is a captivating, portable Bluetooth speaker that brings sensational sound and vivid color to your listening experience. But what does it truly mean to Listen in Color? We explored the answer to that question in partnership with JBL and one of their most influential ambassadors: reigning NBA MVP and Golden State Warriors point guard Steph Curry. Steph is revolutionizing the NBA, and we wanted to use that to depict how the Pulse 2 adds intensity and exciting audio transformation to the listening experience.
To lead the campaign, we produced a brand film entitled “Listen in Color.” The film features Steph bringing color to a 1930s-style black-and-white pickup game against the unifying backdrop of basketball. To elevate the message in the film, we created an equally revolutionary soundtrack with Dame D.O.L.L.A. (Damian Lillard of the Portland Trail Blazers), who is attempting to change hip-hop (and the world) through his music. We dug the association and, together, created a soundtrack titled “Bigger Than Us.” The soundtrack invites listeners to explore the existence of importance beyond ourselves and ponders how much more color and love could be in the world if we acknowledged and treated each other better.
The Bigger Than Us movement is bigger than just a brand film, or custom soundtracks. In the upcoming weeks, we’ll be sharing inside perspective on how this project came about, and why we do what we do (hint: because we care about it, and we love it). Check back in to see what is Bigger Than Us.
How we helped JBL: Campaign strategy, Influencer strategy, Social strategy, Broadcast production, Talent management, Public relations, Media