The client:

Absa Bank Limited (Absa) is a wholly-owned subsidiary of the Barclays Africa Group. They offer a range of retail, business, corporate and investment banking, wealth management products and services primarily in South Africa and Namibia.

The challenge:

In a highly competitive financial services market, Absa wanted to differentiate its loyalty programme, Absa Rewards, from those of other banks.

Our solution:

A PR campaign consisting of a national editorial campaign, supported by an educational advertorial campaign in Huisgenoot, You and Drum magazines as well as in The Saturday Star and Pretoria News, and a Rewards-focused podcast on 702.

our-work-Absa rewards


1: 3 ROI in editorial coverage.

Increased uptake of Absa Rewards membership over the 12-month campaign period.