SONIC DRIVE-IN :: AFTER POOL HEADQUARTERS

Summer always calls for some serious pool time. And after basking in the sun all day, nothing refreshes quite like an ice cold drink from SONIC. That's why we named SONIC, the "After-Pool Headquarters."

TheWork

The assignment was simply to drive kids on summer break to their local SONIC Drive-In. We took it one step further by targeting them where they hang out every day. And they dove right in, of course. Cheers to refreshing thinking on a local level!