3M Privacy Filters

COINING THE TERM "VISUAL HACKING" TO DRAMATIZE RISK AND MOTIVATE ACTION

TheWork

KC was hired by 3M Specialty Display Systems to develop an integrated campaign aimed at C-suite and IT security leaders to drive enterprise sales of 3M™ Privacy Filters. In order to motivate the target to action, KC coined a new term—“visual hacking”—and developed a campaign to leverage the idea. This unique approach was designed to heighten the level of emotional intensity around visual breaches and highlight a major flaw in many organizations’ IT security plans. Namely, that traditional hacking prevention measures can’t stop visual hackers from potentially obtaining sensitive information from any unprotected mobile device or computer screen.

3M