Ubiqitum has evolved from a pay-per-survey brand health tracking application into an always-on brand intelligence tool designed to help businesses understand and improve their brand performance.
Ubiqitum, has officially launched a new real-time brand intelligence platform, offering businesses free access to insights into how their brand (or their client’s brand) is landing with potential consumers, with deeper brand insights available through a Pro-level subscription.
Following more than a year of development and extensive beta testing with around 40 businesses, Ubiqitum can provide an always-on view of brand performance, enabling organisations to understand how their brands are performing in market in real time rather than waiting weeks or months for traditional research results.
Start for free
Ubiqitum Freemium gives you an instant snapshot of how their brand presents in-market across four core measures.
- Brand awareness
- Brand trust
- Brand relevance
- Brand propensity
Together, these metrics create your Ubiqitum Brand Index. This allows businesses to benchmark their brand against sector averages and identify opportunities for improvement.
Ubiqitum Pro. For those ready to go deeper
For US$25 per month, Ubiqitum Pro dispatches 6 agents to undertake large-scale analysis across a vast number of data points, to triangulate and generate seven comprehensive brand performance metrics, with sophisticated audience segmentation, enhanced prompting and competitor comparisons in close to real time.
Unlike a general AI assistant, Ubiqitum applies a consistent measurement framework that allows businesses to benchmark themselves over time, against competitors and across markets.
One of the platform’s most significant innovations is its ability to identify emerging changes in consumer sentiment and brand perception in as little as one week, providing businesses with earlier visibility of opportunities and risks than traditional brand research methods.
Scans take as little as 5 minutes.
“Businesses today need immediate feedback on how their brand is performing,” said Ubiqitum’s co-creator, DPR&Co’s Philip Huzzard.
“Waiting weeks or months for brand tracking reports simply doesn’t reflect the pace at which markets now move. We created Ubiqitum to provide businesses with almost real-time intelligence that enables them to make better, faster decisions.”
According to Huzzard, the launch represents the fulfilment of a long-held vision to democratise access to sophisticated brand intelligence.
“Our mission has always been to remove the traditional barriers of cost, complexity and time that have prevented many businesses from measuring and managing their brands effectively.
“We believe every business deserves access to the kind of brand intelligence that was previously available only to organisations with substantial research budgets.”
“For AMIN Worldwide members, Ubiqitum Pro provides the opportunity to scan potential clients prior to any approach or pitch, rapidly gaining insight into brand health across different product categories or market segments. Or you can simply use it to demonstrate value for clients”
Built for simplicity
Ubiqitum has been designed for business owners, marketers and brand managers regardless of their research expertise, providing actionable insights through an intuitive user experience rather than complex research dashboards.
Built to go global
Ubiqitum scans globally, seeking brand signals from any location relevant to the URL. Countries including the United States, Canada, the United Kingdom, France, Germany, Japan, India and Brazil, and Australia, can be selected for territory-specific scans that deliver greater market relevance and contextual insights.
The company has already commenced the next phase of development, expanding country-level intelligence to 86 countries over the coming months.
Available now
Businesses can begin using Ubiqitum immediately through either the Freemium or Pro plans by visiting www.ubiqitum.com.
About Ubiqitum
Ubiqitum is a brand intelligence platform that helps businesses measure, understand and improve brand performance. Combining advanced AI-driven analysis with intuitive reporting, Ubiqitum delivers affordable, actionable brand intelligence that enables organisations to monitor brand health, understand consumer sentiment and benchmark against competitors in close to real time.
Media enquiries
Philip Huzzard philiph@dprandco.com
